Our Business

Meridian delivers its sports betting and casino products both directly to customers (‘B2C’) through physical shops as well as online and also indirectly on a B2B basis through franchise and joint venture arrangements.

Retail and online (B2C)

The vast majority of Meridian’s operations are direct (i.e. B2C) split between retail and online.  We currently operate more than 415 “own” betting shops and depending on the licences Meridian have, offer sports betting and/or casino and other fixed odds games in any given territory.

Meridian’s online operations represent all sports bets placed and all casino games on Meridian’s websites and mobile apps.

Franchise and JV model (B2B)

Our franchise model comprises the design, development and licensing of our sports betting technology, and the provision of complementary services, to franchisees and other entities. We currently have 12 Franchisees and B2B partners operating in 12 different countries who operate nearly 600 betting shops. This franchise or joint venture approach is generally a lower risk method to establishing Meridian in a new jurisdiction compared with building a B2C presence from scratch.

Retail

• Operating in 18 countries (directly and indirectly)
• Contributed €22.0 million or 67% of the Group’s net revenues in 2018
• Rapid expansion strategy – 46 new betting shops expected to go live within the next three months
• Optimised betting shop fitting-out process
• 993 betting shops

Direct – B2C

• Owned & managed betting shops
  Located in established jurisdictions of Serbia, Montenegro, Bosnia, Cyprus, Peru, Spain and Belgium
• Online
  Providing services in 25+ different websites

Indirect – B2B

• • Franchisee – operating under Meridian brand
  • B2B partners – utilising the Meridian platform under the partners brand

Employed in new jurisdictions where local specialist knowledge is beneficial, i.e. Africa and Central/South America.